Global Business Strategy: Multinational Corporations Venturing into Emerging Markets (Springer Texts in Business and Economics)

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India,  and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. 

This volume is especially recommended for business people responsible for  international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

ASIN ‏ : ‎ B00V7Y43SS
Publisher ‏ : ‎ Springer
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ 25 March 2015
Edition ‏ : ‎ 2015th
Language ‏ : ‎ English
File size ‏ : ‎ 5.6 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 448 pages
ISBN-13 ‏ : ‎ 978-4431554684
Page Flip ‏ : ‎ Enabled
Part of series ‏ : ‎ Springer Texts in Business and Economics
Best Sellers Rank: #4,032 Free in Kindle Store (See Top 100 in Kindle Store) #2 in International Business eTextbooks #14 in Management eTextbooks #59 in Economics (Kindle Store)
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