Escaping the Build Trap: How Effective Product

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the “build trap,” cranking out features to meet their schedule rather than the customer’s needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

Why organizations ship features rather than cultivate the value those features representHow to set up a product organization that scalesHow product strategy connects a company’s vision and economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for producing value through an iterative product frameworkHow to build a culture focused on successful outcomes over outputs

ASIN ‏ : ‎ B07K3QBWG1
Publisher ‏ : ‎ O’Reilly Media; 1st edition (1 November 2018)
Language ‏ : ‎ English
File size ‏ : ‎ 5307 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 199 pages