The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The premier guide to digital marketing that works, and a solid framework for success

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing ‘code,’ and reaching, engaging, and serving the empowered consumer. Based on the industry’s leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer’s wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.

The evolution of digital marketing isn’t really about the brands; it’s about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.

Get inside the customer’s head with deep consumer researchConstantly improve your campaigns based on feedback and interactionsIntegrate digital activities across channels, including traditional marketingBuild campaigns based on customer choice and control

Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

ASIN ‏ : ‎ B01DV6UJI2
Publisher ‏ : ‎ Wiley
Accessibility ‏ : ‎ Learn more
Publication date ‏ : ‎ 4 April 2016
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
File size ‏ : ‎ 40.4 MB
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 398 pages
ISBN-13 ‏ : ‎ 978-1119265726
Page Flip ‏ : ‎ Enabled
Best Sellers Rank: #213,413 in Kindle Store (See Top 100 in Kindle Store) #56 in Marketing eTextbooks #9,341 in Business, Strategy & Management #19,335 in Analysis & Strategy
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