The MarTech Playbook: 10 Practical Frameworks for Data, Automation & AI to Build Scalable, ROI-Driven Marketing Strategies for CMOs, Growth Leaders & Modern Marketers

The MarTech Playbook
A Practical Guide to Data, Automation & AI for Scalable Marketing
Marketing has evolved, but many teams still struggle with disconnected tools, unclear ROI, and scattered data.
The MarTech Playbook is a practical guide for marketers, CMOs, and growth leaders who want to build smarter, scalable, and customer-driven marketing systems using data, automation, and AI.
Ideal for CMOs, marketing leaders, growth managers, founders, and consultants.
What This Book Helps You Do
This book helps you move from tool overload to a clear MarTech strategy that aligns marketing technology with real business goals.
You will learn how to:
– Build a future-ready MarTech stack
– Connect data, automation, and customer experience
– Scale marketing without adding complexity
– Shift from campaign execution to outcome-driven marketing
Turn Marketing Data into ROI
Stop guessing what works.
This book shows you how to use marketing data to make confident decisions and prove impact.
You will understand:
– Attribution models that are easy to apply
– KPIs and dashboards that matter
– ROI frameworks that link marketing to revenue
By the end of this book, you will be able to design a clear MarTech roadmap and measure marketing like a business leader.
Master Automation & AI the Right Way
Automation and AI should simplify marketing, not complicate it.
This book helps you:
– Apply smart marketing automation at scale
– Use AI-driven insights responsibly
– Maintain personalization while improving efficiency
The frameworks are drawn from real enterprise and startup marketing transformations.
A Practical Playbook for Marketing Leaders
This is not theory or tool hype.
Inside the book you will find:
– Real-world frameworks and decision paths
– Step-by-step guidance you can apply immediately
– Clear thinking to lead marketing as a growth and revenue function
Who This Book Is For
– CMOs and marketing leaders
– Growth and performance marketers
– Marketing operations professionals
– Founders and startup leaders
– MBA and executive MBA students
– Consultants and digital transformation teams
About the Author
Dr. Ashish Bajaj is an award-winning marketing leader with over 15 years of experience across healthcare, technology, and digital transformation. He has led high-impact marketing initiatives at Narayana Health, MediBuddy, Ola, and Microsoft, and is known for data-led creativity and purpose-driven marketing.
This is not just a book on MarTech.
It is a roadmap to becoming a technology-empowered marketing and revenue leader.

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Publisher ‏ : ‎ ZebraLearn
Publication date ‏ : ‎ 7 January 2026
Edition ‏ : ‎ First Edition
Print length ‏ : ‎ 464 pages
ISBN-10 ‏ : ‎ 9349299143
ISBN-13 ‏ : ‎ 978-9349299146
Reading age ‏ : ‎ 15 years and up
Item Weight ‏ : ‎ 850 g
Dimensions ‏ : ‎ 22 x 16 x 3.5 cm
Country of Origin ‏ : ‎ India
Net Quantity ‏ : ‎ 1 Count
Packer ‏ : ‎ ZebraLearn Pvt Ltd. 5th Floor, 502, Kalp Business Centre, City Light Town, Surat, Gujarat 395007
Generic Name ‏ : ‎ Book
Best Sellers Rank: #32,063 in Books (See Top 100 in Books) #41 in Marketing (Books) #52 in Business Entrepreneurship Textbooks #134 in Management
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